Archive for April, 2012

Members Details
Rob Davies
Business Broker Commercial
Tasmanian Visa & Business Broker Services
www.inbib.com
BNI Derwent in the BNI South Tasmania Region

Tell us about your business:

We apply Full Marketing Strategies to capture a large market share for potential Buyers, from INTERSTATE & OVERSEAS.To purchase our clients business

“To Lease or sell your Business”
We offer seven websites for the Marketing of your Business/Property/Leasehold,

(Until Sold or Leased) Plus Fee on sale (By negotiation)

What are your top 3 networking tips?

1, REFERRALS
Where possible introduce the member to the client in person,
This qualify’s the referral and makes you look good.
2, One minute Manager
Always state The referral you are looking for be specific.
3, One on Ones,
Very important This enables members to know what you do, and like wise
this assist you in giving and receiving quality referrals..
The Basic always works

What can’t you live without?

The continuous support that BNI offers, over the past 5 years

Which Business Book Would Your Recommend & Why?

Givers Gain
By Ivan R.Misner, Ph.D.
The book explains the growth of BNI AND THE BASICS EVERY NEWMEMBER SHOULD READ

How Did Your Find Out About BNI & Why Did You Join?

MR Paul Fallon of Fuji Xerox introduced me to a breakfast meeting.
As soon as i saw the potential to give and receive referrals, i jumped straight in, as i could see the long term benefits of a World Wide organization,

How Long Have You Been a Member For?

5 years

What Position/s On The Leadership Team Have You Held? 

President, Membership Committee

What value & benefit have you or your business gained by being a BNI Member?

The introduction of many clients and closing new business 3 Tier, over the years, ”Dollars in the Bank”
Also the Support of other members, when needed, The friendship, the Social events
Plus the opportunity to guide the chapter to the next level as the president.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

That an ordinary member can aspire to Leadership

Do You Have a BNI Story to share?

Yes,
After joining BNI i started to recieve small business referrals, and after many dances an showing members that i was a credible, I then received an introduction to a news agency from Andrew Hart Bni member,
The sale amounted to $30,000.00 in commission.
This then went to a 3rd Tier, and then referred to a franchise business and then sold More commissions, and so on to more clients,

Your Dream Referral Is…

My Dream Referral is To have the Franchise of Mcdonalds to sell in the state.

Categories : Featured Member
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Members Details
Merril DeFiddes
CEO
WebMedia Marketing Solutions
www.webmediamarketingsolutions.com
BNI Harvest in the BNI Hunter Valley Region

Tell us about your business:

Social Media Education for business wanting growth in their business using Social Media Platforms that will engage, entertain and educate their customers, and prospects. Social Media is just not about a ”presence” on Social Media but it is about what to do, and how to do it correctly to gain the exposure that will give the business excellent results using strategies.As an expert educator in this field we can show business the how, the why and the when, with the correct solutions to the confusion.

What are your top 3 networking tips?

Develop ongoing relationships.
Keep networking – once just doesn’t cut it.
Learn what your network, learn about them show interest when you meet someone new and develop a rapport.. it is not always about you!

What can’t you live without?

My husband, my computer, my Ipad, my Iphone,my family,my car,my fiends and electricity…… I need it to charge my phone, ipad, computer and my hairdryer.

Which Business Book Would Your Recommend & Why?

I love Rich Dad Poor Dad by Robert T. Kiyosaki. – I have it on my ipad and I can pick out pieces to read at any given time. I also love Secrets of the Millionaire Mind by T Harv Eker,as he has some awesome content and some great quotes that I can relate to such as ”The only time you are actually growing is when you are uncomfortable” – ”To get pai, you must be the best”.

How Did Your Find Out About BNI & Why Did You Join?

I was asked by a BNI member. I had not heard what it was, I didn’t go until she had asked me about 5 times, and I went to get her OFF my back. It really was not the right mix for my particular business at the time, however, since starting my new business and it being a service industry business, I knew that the fit would be great for my personal growth, some valuable learning, and awesome networking.

How Long Have You Been a Member For?

Nearly 12 months

What Position/s On The Leadership Team Have You Held? 

Events

What value & benefit have you or your business gained by being a BNI Member?

I have met some amazing people, and developed great networks who have become colleagues and friends as well. I have obtained a few customers directly from the chapter, but the outside referral work has been incredible.I have also grown within myself, and the learning that comes from BNI is absolutely crucial to any business wanting to grow.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

I was happy to learn as I went along, as I believe if you do know too much, you stifle yourself and don’t learn from what you don’t know. So if I had wanted to know I could have investigated further, which I did.. I ”googled” and learnt what I needed to know which made me aware that I needed to wait until my new business venture began before joining as it was the right fit for BNI.

Do You Have a BNI Story to share?

My BNI story is that I applied for one chapter, and was rejected…. sad but true. I felt a sense of rejection as I didn’t feel that I was aligned to any of those business that felt I was similar to them. However, from that experience I grew, and I am so very pleased with the chapter that took me in. They are a remarkable group of business owners and they and I are a great ”fit”. I am still able to align myself to the other chapter so all is not lost. The process was a little bit intimidating at the time, but again that is part of the growth and learning that comes from being a BNI member.

Your Dream Referral Is…

My dream referral, is an organisation with 10-15 employees with a solid marketing budget that wants me to develop their Social Media Marketing Strategy.

Categories : Featured Member
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Members Details
Peter Butler
Managing Director
Smarter Enterprises
www.smarterwebsites.com.au
BNI Rockingham Coastal Business in the BNI Perth Region

Tell us about your business:

We help business owners ’connect the dots’
with their online marketing.

It’s a maze and hard to know where to start with websites, blogging, social media marketing and lead generation so we simplify that so the business owner can focus on where the money is.

Smarter Websites build sales and marketing machines.

What are your top 3 networking tips?

Listen well
Contribute to the conversation
Don’t try and sell

What can’t you live without?

Referrals

Which Business Book Would Your Recommend & Why?

E Myth because it helped me to realise I wasn’t alone and their was a way to rise above the ’treadmill’.

How Did Your Find Out About BNI & Why Did You Join?

A colleague asked me to substitute for him. Fell in love with the concept, the stucture and the dynamics of BNI

How Long Have You Been a Member For?

3 years

What Position/s On The Leadership Team Have You Held? 

Treasurer

What value & benefit have you or your business gained by being a BNI Member?

1 – In dollar value $78,650 plus an increasing continuity income.
2 – Confidence to stand up and speak in front of business owners.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

Be you, be natural

Do You Have a BNI Story to share?

Yes, BNI has provide to date $78,650 in direct income

Your Dream Referral Is…

A business owner eager to get the best online results they can and prepared to work with us and do waht is needed to achieve that.

Categories : Featured Member
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NEWS RELEASE
20 April, 2012

BUSINESS REFERRAL NETWORK GENERATES BILLIONS

Whilst working in a highly competitive business world, small and medium sized businesses (SME’s) are constantly seeking cost effective ways to elevate their company profile and generate new business.

Thousands of business owners across Australia have turned to BNI, the world’s largest business referral network, to achieve greater business success. The primary aim of the organisation is to assist members find and exchange qualified business referrals and develop new business through word-of-mouth marketing techniques.

Last year BNI generated over $3.1 billion worth of business referrals for its 140,000 global member base. In Australia over $211 million worth of referrals were created for 5,000 members across the country. Notably over 90 per cent of these members are SME’s.

Frederick Marcoux, BNI Australia National Director said, “The way we network in BNI attracts busy, no nonsense successful people who appreciate the power of business networking. They are relationship focused and results oriented. Australia is a dynamic place with an entrepreneurial spirit that represents a perfect BNI operating environment. Our focus is on businesses that have the capacity to grow and whose owners understand the power of referrals and the importance of strong business relationships.”

“BNI membership is an entitlement to a unique business referral creation strategy. It ensures cooperation with a wide range of businesses that do not compete against a member’s business in the marketplace. Further it affords members the opportunity to train others in the group to find the right kind of referrals for their business and this is also reciprocated for them,” he said.

Unlike other networking groups, BNI provides members with a professional structure and an ongoing training system which enables them to network in a deliberate manner while constantly updating their referral marketing skills.

There are over 100 business categories that do very well in BNI. These rely on referrals for their businesses and the reality is that 98 per cent of businesses are like this. BNI is for all kinds of professionals including SME’s as well as large businesses.

A strongly emerging business trend now evident in Australia was highlighted by Mr Marcoux.  He noted that women generally are taking an increasing leadership role in the business community, including in BNI. Some of the organisation’s most powerful and long standing groups are now led by women. The National Director cited research based on a survey of 12,000 people and contained in BNI’s Founder and Chairman, Ivan Misner’s latest book Business Networking and Sex: (Not What You Think), found that women have a better understanding than men about how to develop and enhance business relationships.

Mr Marcoux concluded,” The philosophy underpinning BNI is that “givers gain” and members are empowered by the understanding that by giving to others they will receive considerably more in return in the business context. This in effect is what we mean by “changing the way the world does business”. Traditionally businesses are takers and hunters, and our goal is to make the business world understand that being “givers” is a much better strategy for business growth. This represents a considerable paradigm shift.”

“BNI plans are to promote this understanding broadly within the business community through consistent membership growth. The current membership is approximately 5,000 and given the current growth rate of 10 to 15 per cent year on year, this figure is expected to exceed 15,000 within the next few years.”

Ivan Misner will be visiting Australia in May and June to promote his latest book Business Networking and Sex (Not What You Think) and to promote the benefits of business networking.

For further information visit www.bni.com.au

Media contact: Natasha McGuire, Red Leopard PR, Phone: 02 9328 4248 or 04000 90553.

Categories : Press Release
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Members Details
James Maloney
Director
Mind And Body Connection
www.mindandbodyconnection.com.au
BNI Hub in the BNI Gold Coast Region

Tell us about your business:

I am a passionate Naturopath with over twelve years experience. I think I have the best job in the world, I get to help people every day. Teaching them what they can do to regain their health and create a better quality of life for their future. This could include taking herbs and or making changes to their diet and lifestyles.

What are your top 3 networking tips?

Listen to what the person is saying to you.
Answer their question as best you can and don’t be afraid to be honest.
Treat the person you are talking to with the respect they deserve.

What can’t you live without?

Oxygen,great food, fun, laughter and Yoga

Which Business Book Would Your Recommend & Why?

Loosing my virginity by Richard Branson, knowing enthusiasm and passion will lead you to great things.

How Did Your Find Out About BNI & Why Did You Join?

A friend introduced me to BNI. I joined because it was such a welcoming environment and seemed a great way to network.

How Long Have You Been a Member For?

3 years

What Position/s On The Leadership Team Have You Held? 

President, Vice President

What value & benefit have you or your business gained by being a BNI Member?

The value that I have gained from BNI goes way beyond the monetary value. I have made some great friends but more importantly I now have a network of professionals that I can confidently recommend knowing they are competent, trustworthy and reliable. That is the true value of BNI for me.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

That you can have fun, make new friends and money all at the same event. All relations take time but those are the best ones to have.

Your Dream Referral Is…

A doctors clinic that would like to work with a Naturopath.

Categories : Uncategorized
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Members Details
Will Faulkner
Owner
Will Faulkner Films
www.willfaulkner.com
BNI South Yarra in the BNI Melbourne Inner South Region

Tell us about your business:

I am a professional videographer providing web site videos and corporate training videos etc.
I specialize in action sports videos and short documentaries.

What are your top 3 networking tips?

Turn up early and leave late.
Never sit in the same spot at the table every week.
Talk to visitors before existing members before and after the BNI meeting.

What can’t you live without?

My Laptop and my iPhone

Which Business Book Would Your Recommend & Why?

100 great businesses and the minds behind them.
By Emily Ross and Angus Holland.
This book gives star up businesses hope as it talks about many great success stories and how they started.

How Did Your Find Out About BNI & Why Did You Join?

I was introduced by a clients girlfriend to a chapter and went as a visitor. I then sought out a local chapter and applied to join

How Long Have You Been a Member For?

6 months

What value & benefit have you or your business gained by being a BNI Member?

I get all my business by networking. I have been introduced to a lot of new business people through my BNI chapter.
I try to meet with 1 new person in business each day and typically I will meet with at least 1 BNI member each week.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

About the cost of the breakfast each week even if I do not attend the meeting that day. It is a $1200 fee on top of the BNI membership that I was not told about.

Do You Have a BNI Story to share?

I met a Web design person at a BNI who was only visiting. I contacted the person afterwards to have a coffee. Now I handle all their video work for all their clients :) Couldn’t ask for more.

Your Dream Referral Is…

A large PR firm or Web Design firm who would seek to subcontract me for all their on line video content work :)

Categories : Featured Member
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Members Details
Ann-Marie Hardwick
Business Development Manager
Professionals Southport
www.professionalssouthport.com.au
BNI Victory in the BNI Gold Coast Region

Tell us about your business:

Property Management/ Investment Solutions.
We solve your property management and investment nightmares. We will maximise your investment income to the fullest and ensure that your property is maintained and managed professionally taking advantage of all the latest initiatives available to our landlords. We are versed in the legislation and will ensure your property is compliant and running according to best practice. Our office is knowledgeable and has long term staff members with minimal turn over, the team is strong, ethical and professional.

What are your top 3 networking tips?

  • Talk to people, mingle and above all SMILE
  • Have plenty of business cards to hand out
  • Join clubs, volunteer get involved!

What can’t you live without?

Chocolate! Sad to say this is a necessary evil, but my hips aren’t thanking was passes past my lips!

Which Business Book Would Your Recommend & Why?

Any postive uplifting book that you can relate too, everyone is different and what strikes a chord in you is the best book to read.

How Did Your Find Out About BNI & Why Did You Join?

A colleague belong to a chapter in NZ and introduced me, but it was my accountant that cemented my membership their chapter was so vibrant and happy I really felt blessed to be able to network with a group of people I actually could relate too and felt were more like friends than colleagues. I believe you want to do business with people you like its human nature.

How Long Have You Been a Member For?

6 weeks

What value & benefit have you or your business gained by being a BNI Member?

New Business for management propertys and leads for good tenants and applicants.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

That there is a charge for visitors for breakfast if you invite them, very embarrassing..

Do You Have a BNI Story to share?

Yes – a testimonial for Nathan Elcoate Axis IT Consulting who holds the IT Category in our chapter, I had been through 2 book keepers and around $1000 to help me establish and learn MYOB so far Nathan came and sat with me at my home on Monday and in 2.5 hours I had learnt more that the 2 other book keepers combined and for a third of the cost. I would recommend Nathan to anyone with Accounting Software or IT queries in general he is professional, polite and very knowledgeable and comes across very well and in a simple way to make a technical subject very user friendly. Easy when you know how!

Your Dream Referral Is…

The referral that keeps on giving, everyone always referring our company when they hear a friend or a relative speaking about their investment property or bad experience with their current property manager. Anyone thinking of purchasing a rental/investment property we can help at the purchase level to give rental appraisals educate them as to who their target market is and also where would be an ideal position to purchase to maximise your investment dollar. Also, any developers that would like a professionals company to feed their pipeline of work through to ensure their investors purchases are leased up the moment the handover and purchase has been completed.

Categories : Featured Member
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Members Details
David Cooper
CEO
Certum Accountants
certumaccountants.com.au
BNI Network Connections BNI Geelong Region

Tell us about your business:

Certum Accountants are a proactive firm of accountants and business advisers whose aim is to help you improve your financial well being.

We do more than just count the beans, we make them!

What are your top 3 networking tips?

  1. Have a good elevator speech
  2. Don’t mingle with people you already know
  3. Swap as many business cards as you can

What can’t you live without?

People

Which Business Book Would Your Recommend & Why?

E-Myth by Michael Gerber. I wish I ahd read this book 20 years ago. It captures my very experience and frustrations.

How Did Your Find Out About BNI & Why Did You Join?

I first heard about BNI over 7 years ago and immediately sought to create a chapter.

Initially, I hit a brick wall as there was no regional representation in this area.

Perserverance paid off and I was a foundation member of the BNI Bay City Chapter.

I have subsequently forned a new chapter; BNI Network Connections and am serving as President.

I blieve that the best source of new business for me without doubt is via referral and BNI helps me achieve this.

How Long Have You Been a Member For?

6 years

What Position/s On The Leadership Team Have You Held? 

President, Vice President, Treasurer, Visitors Host

What value & benefit have you or your business gained by being a BNI Member?

Numerous referrals and closed business.
Support from fellow like minded members and businesses
Training

What Do You Wish Someone Had Told Your When You First Joined BNI? 

Follow the process. It is tried and tested and works.

Do You Have a BNI Story to share?

I am absoluiteoy passionate about BNI and its benefits to small business.

I believe that there is scope for more chapters in the Geelong region, and will be actively involved in setting that up.

I believe that BNI is ideal for any new or small business looking to grow, and I always recommend that my clients attend at least 1 meeting as a visitor.

Your Dream Referral Is…

Michael Gerber

Categories : Featured Member
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Members Details
Uwe Jacobs
Founding Director
Property Friends
www.propertyfriends.com.au
BNI Musketeers in the BNI Eastern Region

Tell us about your business:

We are specialists in Real Estate Investment and can assist people in securing their FINANCIAL FUTURE.

My wife and I have been full time property investors for the last nine years and by giving our ”Property Friends” access to WHOLESALE buying power, they can purchase in EXACTLY the same area that we are buying in OURSELVES, at EXACTLY the same prices that we purchase at…

What are your top 3 networking tips?

1) be present (in mind and body)-EVERYTIME
2) work the some – this is a social gathering…
3) have fun (and a little social time – LOL)

What can’t you live without?

leads= new clients into the marketing funnel

Which Business Book Would Your Recommend & Why?

First Things First (Stephen R. Covey);
One of the most difficult things in one owns business (in my view)is the conflict of differing priorities and the finite time one has. Hence – often the ”urgent” comes before the ”important” – until the ”important” becomes ”urgent”.
With proper prioritizing of time and proper planning, there will be few really ”urgent” items…

How Did Your Find Out About BNI & Why Did You Join?

Referral Danielle Storey – The Cartridge Family

Danielle ”hounded” me for two years… (love you for it Danielle), I travel a lot and did not see a possibility to attend/have substitutes, as required. At the end, I needed to do ”something” to broaden my horizon and wanted to expose our business to more people

How Long Have You Been a Member For?

09-2011

What Position/s On The Leadership Team Have You Held? 

Visitor Host

What value & benefit have you or your business gained by being a BNI Member?

1) really defined/refined/refined my ”elevator pitch” 1min presentation
2) got more comfortable in presenting
3) meeting a ”great bunch of people” weekly
4) was able to give referral and although it has only been a relatively short while since joining, have received referrals that converted into business.
GREAT FUN :-)

What Do You Wish Someone Had Told Your When You First Joined BNI? 

That there is a system for substitutes.

I travel about every 4-6 weeks for a week, hence attendance as required is a challenge. The substitute system disolves that challenge. I would have joined two years earlier if I had been clear on this.

Do You Have a BNI Story to share?

IT WORKS IF YOU WORK IT

Your Dream Referral Is…

An accountant that wants to have a trustworthy company assisting his clients with property investing

Categories : Featured Member
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Apr
12

Facebook: Is Your Chapter There?

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Since Facebook arrived in Australia in 2005, it has changed the way we keep in touch with people we have met face-to-face.  And with 1 in 3 Australians now on Facebook, this online tool is a great way to boost your offline marketing.

BNI Australia has been active on Facebook for over 12 months now, and we have been having a blast with it!  We would love you and your chapter to start taking advantage of this great networking tool, too.

Maybe you like the idea of using Facebook for your chapter – but are not quite sure where to start?  No problem: we’ve put together a Facebook guide (below) and four videos to help you get up and running.  You can find these helpful step-by-step guides on the BNI Blog.

Let’s get into it!

Why Facebook?

Before we get to the nuts and bolts of how to set up your chapter’s Facebook page, let’s have a quick look at why your chapter should start a Facebook page.  The top reasons are:

  • Increase the visibility of chapter members and their businesses,
  • Increase the visibility of the chapter as a whole,
  • Increase the number of visitors and thus potential referrals and members for each chapter,
  • Highlight the benefits of visiting your chapter over other chapter and associations,
  • Provide education, and
  • Promote chapter and member events.

Setting Up Your Page

Ok, great, so setting up a Facebook page makes sense in terms of benefits but how do we actually go about doing it?

Firstly, check with your Executive or Assistant Director before you set up a completely new page. Many chapters already have basic pages in place, set up by proactive Directors.  If your page is not yet up, or you need some help with your existing page, check out our Facebook-page tutorial videos on the BNI Blog for help.

Once you’ve got the all-clear, you will need to enter the following details:

Page Category: Select ‘Local Business or Place’ then ‘Professional Service’. or Select ‘Company, Organisation & Institution’ then ‘Consulting/Business Services’ See the video for more details on this

Page Name: Use the following format: BNI Chapter Name – Business Networking Region. For example, the City Fringe chapter located in Sydney would be: ‘BNI City Fringe – Business Networking Sydney.’

Branding: Please ensure you only use branding provided by BNI Australia.  The branding is available for download here along with video instructions on how to install it.

Info Tab: This is the main area on Facebook where you can provide static information to promote the BNI brand and your local chapter.  We can provide you with information in template form, if you prefer, otherwise here is a guide to what you should include:

    • Your chapter name,
    • Your local meeting location, time and building name, and
    • An overview of BNI, including:
      • The structure (international, national and local),
      • Information on referral marketing,
      • The number of members in the chapter,
      • Information about closed business,
      • Current members represented in the chapter, and
      • Types of members required.

Page Access: Facebook pages can be modified by people with ‘Admin’ access.  You must provide admin access to either your Executive or Assistant Director – check with your local office for more information.

Username: The username is the unique shortened URL for your chapter’s Facebook page and can only be set up by your Executive or Assistant Director.  Please check with them for further information.

Bring Your Page To Life

Now that your page is set up, it is time to bring it to life!  Adding regular content is what will turn your page into an active and thriving community that will attract new members and retain existing ones.

The type of content you share on your page can be divided into sub-sections to make it easier to share.

You should aim to post at least once per day.  Make sure you spread the topics you post on over a range of areas (that is, don’t focus on just one aspect of BNI, or networking), and make sure there are several people in your chapter scheduled to post items to the page so the workload is shared.

Attraction Content

One of the main aims of your chapter’s Facebook page will be to attract new Facebook ‘fans’ (and thus new chapter visitors and members).  With this in mind, you should tailor the content to the needs of your local business community, as these are the people you want to attract.

Ideally, your chapter’s Facebook page should serve as the hub of business networking information in your local area.

Therefore, you might like to include posts with information about:

      • Other local networking events,
      • News from chamber and local council website and pages, or
      • Local community events such as fundraisers, family days, sporting events, fetes and markets.

Education Content

Another great type of content to include on your chapter’s Facebook page is educational material.  That way anyone interested in networking and referral marketing will be interested in your page.  When you include this kind of material it not only boosts the credibility of your chapter, but of the BNI brand as well.

The great thing about BNI educational content is that there is a huge amount of material already prepared that you can use.  Just check out the following pages and copy and paste what you need:

Member Visibility Content

Your Facebook page not only gives your chapter as a whole a chance to shine, but individual members too!  This is a great way to build their credibility.  Here are some ways you can highlight your fellow members:

      • Chapter closed business values [weekly or monthly]: Do you want more business?  This week BNI City CBD passed $24,560.35 worth of closed business between members.  Great work!
      • Specific referrals people are looking for: Frederick Marcoux from BNI Australia is looking to connect with Mark Smith who is the Marketing Manager of XZY Pty Ltd located in Perth.  Can you help Frederick with an intro?
      • Content from your chapter members’ pages, to position them as experts.

Focusing on individual members is a great way to share their skills and knowledge, and to build their credibility.  Just make sure you ‘tag’ members that you post about by including ‘@’ before their name so Facebook can create a clickable link to their profile or business page.  Easy.

Promotional Content

Promotional content is designed to ‘soft sell’ potential members to visit your BNI chapter.  Some examples include information on:

      • Visitors days
      • Specific categories
      • E.g. ‘Are you a plumber looking for more work?  We have 25 business owners waiting to pass jobs on to you.  Contact XYZ to meet with us.’
      • Such as social catch-ups.

7 Tips For Getting Your Chapter On Board

Everything we do in BNI is based on team work and commitment, and maintaining your chapter’s Facebook page is no different.

With this in mind we have put together 7 tips for getting your chapter behind Facebook campaigns, and to keep your page rocking along:

      1. Create a Facebook position on the leadership team,
      2. Put together a Social Media Committee,
      3. Brainstorm for content ideas as a whole chapter,
      4. Post 1 to 2 times per day,
      5. Make up a schedule of the content you are going to share and who will post it,
      6. Schedule your posts using HootSuite, a program designed to automatically post your updates whenever you choose, and
      7. Share content from others pages: BNI Australia, your regional chapter pages, other networking groups, other business pages, members’ pages.

Remember, when talking with your fellow chapter members about starting your chapter’s Facebook page that it is a great way to increase the visibility of all members and thus more referrals for everyone.

Follow the Rules

So you are nearly set to go!  The last point to mention is that it is good to have a few rules in place, just so everyone has a positive experience on your page.  Here are a few Facebook-etiquette tips we have put together:

      • Keep on topic: Only share information relevant to your page including networking, business referrals, your experience with BNI, etc.,
      • Stick to Facebook’s Statement of Rights & Responsibilities,
      • Think before your post.  Check spelling and grammar,
      • Remember it is a social platform not a self-promotion platform,
      • Don’t spam others on Facebook,
      • Remember Giver’s Gain®, and
      • Keep your posts positive and upbeat.

Try some of these tips – and let us know how you go.  Any questions? Get in touch at social.media@bni.com.au

By Natalie Alaimo

Natalie Alaimo is the National Social Media Director for BNI Australia.  She also runs social media training business, Natalie Alaimo International, teaching entrepreneurs how to leverage the power of social media to generate an avalanche of clients.  Visit her online to download a FREE copy of “The Social Media Blueprint – 9 Steps To Getting Results FAST on Social Media”.

Categories : Facebook
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