Archive for September, 2013

Simone2Members Details
Simone Douglas
Solutions Architect
Social Media AOK
www.socialmediaaok.com.au
BNI Business Plus in the BNI South Australia Region

Tell us about your business:

Social Media AOK is a specialist full service Social Media Agency providing 5 key services to it’s clients.

1. Set up and optimisation of your business on key social platforms.
2. Development of your Social networking action plan and strategy.
3. Account Management
4. Advertising campaign management on Facebook and LinkedIn
5. Organisation specific, practical hands on training on Social Media Platforms.

Simone as the Principle Solutions Architect also presents at conferences and events around Australia.

What are your top 3 networking tips?

1. Leverage the power of social media to build and extensive network of contacts then capitalise on this network by taking it offline and creating the face to face relationship.

2. Your chapter meeting is a great opportunity to get to know new contacts and suppliers and build rapport by inviting them along and setting aside time to meet with them 1-2-1 directly after the meeting.

3. You never know who someone knows, how big someones network is or how they can help. Don’t ever discount a person in the room.

What can’t you live without?

My Coffee and my time with my kids

Which Business Book Would Your Recommend & Why?

The Personal MBA – great Ah Ha moments and reminders to crystalise your focus.

How Did Your Find Out About BNI & Why Did You Join?

One of my old staff invited me along to catch up through Facebook.

I could see the potential of the people in the room to become industry leaders and wanted to be a part of it.

How Long Have You Been a Member For?

10 Months

What Position/s On The Leadership Team Have You Held? 

Vice President, Visitors Host

What value & benefit have you or your business gained by being a BNI Member?

Personally I have had the opportunity to utilise the leadership and team building skills that were developed over my time in Corporate Management.

Professionally it has allowed us to access people and networks that would have traditionally taken a lot of work and research simply by asking for what we want.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

Don’t book anything for the hour and a half following the meeting.

Do You Have a BNI Story to share?

Our Chapter has more than doubled it’s closed business year on year and has nearly reached it’s current target of 50 members.

All by applying a corporate mindset and working as a team to help each other achieve the success we want.

In working to help members of my team I have been given introductions to my two key National Clients which allowed us to further expand our service offering.

Your Dream Referral Is…

The Chief Marketing Officer or Sales Director of a company who wants to empower their Business and Sales Teams to utilise Social Media as an effective sales tool.

They would want to be able to harness the real power of Facebook & LinkedIn Advertising through Ad placement and custom audience targeting as well as Training their sales staff to utilise LinkedIn to it’s full potential.

Categories : Featured Member
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nowMany BNI members complain about never having time to network outside of their BNI meetings. What they don’t realise is that networking is not a chore – it can be one of the best and least expensive business building tool on offer today.

One thing is for sure, if you start allocating 15 minutes per day on specific networking activity – within 6-8 weeks you will start to see results.

Here are 5 things you can do within that 15 minute time frame that will get you fast results.

  1. Pick up the phone. Yes text messages are useful and emails are convenient, but nothing beats a conversation. Call a couple of lapsed clients for a “how’s things?” phone call. “I was thinking of you yesterday and thought I would give you a call and just see how you are going and what you are up to.” Then listen, don’t interrupt, don’t try to sell anything, just listen. You might even take notes.
  2. Send a thank you note. Who has done something for you in the last week? Who has gone out of their way to help you? Who has given you a referral recently? Why not send them a thank you note? It will probably take you longer to address the envelope than it will to write the note. Developing a habit of sending at least one thank you card a week is a great networking activity to practice.
  3. Recycle something you no longer need. In this age of high consumption, you may find that giving is almost as good as receiving. Whether you are recycling magazines, books, CDs (yes some people still use them), electrical equipment or furniture. If you no longer need something, why not give it away? You have enjoyed its use for long enough, why not pass it on? Of course the local charity shop or community centre will welcome all donations and you may find that some of your friends are happy to pass receive your unwanted possessions. Particularly if they have ageing parents and are often looking for different things to keep them entertained.
  4. Spend your entire 15 minute slot on LinkedIn and spend the time going through your connections and send recommendations to your preferred suppliers. Avoid writing exactly the same testimonial for everyone as they will show up in a cluster and people may notice your lack of originality. However testimonials need not be lengthy, 2-3 lines is sufficient. Don’t be surprised if you receive some recommendations in response. Remember what you give out comes back tenfold.
  5. Give a referral to someone in your BNI network. You probably don’t need a reminder with this, but there are BNI members unfortunately week after week who don’t give referrals. They are great at excuses, but lazy when it comes to giving referrals. The key is to make sure it is a referral – the name of the person expecting your call, a brief summary of what they want and contact details. A tip is a piece of information e.g. one of the hotels on the waterfront is doing a makeover. A lead is a little more information but still not quite enough e.g. the Star hotel on the waterfront is doing a makeover in the next 6 months. A referral e.g. The Star Hotel on the waterfront is doing a makeover in June. They have a tight budget but I told them you are in the makeover business and have a reputation for coming in on budget. John Seville is expecting your call, here is his number. Now that is a referral and John Seville will certainly welcome your call.

If you want referrals, start giving away referrals.

Article written by the “Australian Queen of Networking” Robyn Henderson

Global networking specialist, Robyn Henderson has authored and contributed to more than 30 books on networking, self promotion and self esteem building. She has spoken in 12 countries, presents over 150 times per year and has never advertised. All her work comes from networking, referrals, LinkedIn and her website www.networkingtowin.com.au

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businesscards

I am a frequent flyer and traveller around Australia and Asia, speaking at conferences and seminars, teaching business owners and sales people about building their business by referral.  There are four ways to build your business, advertising, marketing, cold calling and referral marketing.

Most business owners and sales people I know don’t have the advertising budget of Coles or Woolworth’s to promote their business, nor do they have the where with all to engage in sophisticated marketing campaigns to promote their business.   Most of them rely on good old cold calling or referral marketing to achieve sales.

Here is an amazing fact, cold calling works, for every one hundred people you call three of them will do business with you. The problem that goes with that is how well you handle rejection.  For those three clients you will have to negotiate ninety seven rejections.  I’m not sure how well you handle rejection, however I can think of easier ways to do business.  That is, by referral.

I have successfully used referral marketing to build three businesses over the past thirteen years and consider myself an expert in the technology and processes of referral marketing.

I was booked to speak at an event in Singapore about the “Three Massive Mistakes Business Owners Make that Stop Them Getting Referred”.  I had everything I needed, clothes, computer, complete with PowerPoint presentation, handouts, my passport, hotel booking and even my power adapter, which I’ve left behind more than once before.

I had everything I needed, except…Business Cards!

I searched through my briefcase and suit coat pockets and found about a dozen cards, not nearly enough for the five hundred people expected in the audience at the conference I was speaking at.

In my presentation I talk about the power of creating visibility through exchanging business cards, before you move on to credibility and profitability.  So what do you do when you are don’t have enough or any business cards?  Here’s what I did.  During the many conversations I had I spoke I said something like “I would love to stay in touch with you, I’m sorry I’ve run out of business cards, how about you give me your card and I will email you tomorrow with my details”.

Alternately I asked the person I was speaking to for two of their cards and wrote my contact details on the back of one of their cards and gave it back to them explaining that I had run out of cards.  It wasn’t a complete disaster, even if it was a tad embarrassing.

The next day I made sure I was out of bed early and sent an email to all of the people I had spoken to that day with my details and a short note saying how much I enjoyed meeting them.

It may not have been the best way to connect with people, however it was sure memorable!

© Lindsay Adams 2013.  All rights reserved.

Article written by the Lindsay Adams National Director of the Referral Institue

Lindsay Adams National Director, Referral Institute The Referral Institute is a training and consulting company that specializes in working with business owners and sales people to help them develop referral their marketing vision, plans and goals, before they go to BNI to take action.  Find out more at www.referralinstitute.com.au or email Lindsay directly at Lindsay.adams@referralinstitute.com.au 

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In this second instalment of the “Why People Resist Networking” Video Series, Dr. Ivan Misner® discusses the second idea behind why people most likely resist networking–they claim they are much too busy to network.

According to Dr. Misner, the bottom line is that though people may feel they don’t have the time or that they’re too busy to network, in reality they’re simply not making the effort to take the time because they don’t realize two extremely important facts about the benefits of networking and the power it has to significantly build their business.

Watch the video now to learn why the “I’m too busy to network” mentality is something you definitely need to overcome if your goal is to grow your business as efficiently and effectively as possible.

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