Archive for January, 2014


Michael Sutton l Director l Zera

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michaelsuttonMembers Details
Michael Sutton
BNI Cornerstone in the BNI Brisbane Region

Tell us about your business:

Zera specialises in high impact, high exposure online marketing campaigns for business.

Essentially we help businesses get more clients and customers through Lead Generation strategies via modern advertising and marketing methods such as Google, Facebook, LinkedIn etc.

From Adwords to SEO and Social Media Marketing campaigns, we provide proven results and back up our work with a rock solid guarantee ensuring our clients enjoy stress free investment with us for customer aquistion and lead generation services with confidence.

We also offer web design, website conversion rate optimisation services ( which is making changes website to improve actual customer conversions) and telecommunications solutions.

The business is passionate about over delivering on our KPI’s and building long lasting relationships. Best of all we are a 100% Australian based business.

What are your top 3 networking tips?

1. Talk to someone different every week and pay them a compliment that is genuine.

2. The more you give the more you gain, so get that through your brain!

3. Ask what you can do for people, before asking what they can do for you.

What can’t you live without?

1. iPad / PC
2. Outlook
3. Sports Cars

Which Business Book Would Your Recommend & Why?

”How to win friends and influence people” by David Carnegie.

This book is a gem… i used to say me me me, and get angry when things didn’t go my way. Now I try to ask how i could do this the Nelson Mandella way and forgive instead of belittle. Chuck Norris has no friends so to speak. I still haven’t made any either, however that’s another story 🙂

How Did Your Find Out About BNI & Why Did You Join?

I was called by a competitor.

How Long Have You Been a Member For?

4 months, so I’m still a baby

What Position/s On The Leadership Team Have You Held? 

Visitors Host

What value & benefit have you or your business gained by being a BNI Member?

1. Learning how to be a better networker. I truly had no idea. Still dont! It really is an art and I’m learning more every week.

2. I’ve also picked up some business which makes me smile too.

3. Best of all, I’ve already shared over $15,000 in business to other group members.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

Nothing I just wish I was invited sooner. What a fantastic model and great group of people.

Do You Have a BNI Story to share?

My first BNI business was to another member during a GAINS profile. She loved my responses so much she signed up there and then. I wasn’t even selling her, I was just sharing my passion for what I do and that’s when I knew this business model was powerful indeed.

Your Dream Referral Is…

To work with BMW. I’m a BMW enthusiast so I would love to work with the cars I love so much.

BMW don’t actually rank on page one in Google for car dealers, so if anyone knows someone at BMW…….

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