Marketing Opportunity: Become A BNI Columnist

BNI Australia is seeking select columnists to continue building a strong culture of learning in BNI. This is an opportunity for you to grow your personal brand and business by contributing articles to the BNI Blog (www.bni.com.au) and the monthly BNI Newsletter that will also be re-published on our Social Media network.

BNI Columnist: Your Marketing Opportunity

BNI Australia currently has over 5,000 members, and our Newsletter alone reaches a direct readership of over 13,000 business owners every month. Add to that the BNI Australia Blog and Social Media exposure – and you are able to reach a minimum of many tens of thousands of potential new clients.

BNI Australia has a commitment to excellence, and we like to invite you to contribute to the education of our members and potential members.

What You Get:

  1. Being a BNI Columnist offers you a unique opportunity to promote yourself as a thought leader and have your business noticed by a savvy, large readership adept at referral marketing.
  2. Reach many tens of thousands of potential new clients with one short, impactful article.
  3. Strong SEO and public relations benefits for your and your business.
  4.  You will receive an opportunity to promote your bio and business via a separate blog post as part of being a BNI Columnist Writer.

Your Investment:

  1. In order to maintain the high level of quality and consistency with the articles currently on the BNI Australia Blog, we require all submitted articles to be reviewed and edit (as required) by a highly experienced BNI Copywriter.
  2. Your investment for this great opportunity to reach thousands of new potential clients is limited to the cost of editing, which is a fixed fee of $395 + GST per article submitted.  It ensures consistency across the BNI brand and our quality standards.  This contribution is invoiced to you at cost by BNI Australia.
  3. We have negotiated a low fixed price for you, and BNI Australia is making no money from this arrangement.  At this low cost price, your sole investment for this great opportunity to reach thousands of new potential clients is limited to the cost of editing. This contribution is invoiced to you at cost by BNI Australia.

BNI Columnist: Details & Guidelines

The BNI Australia Blog publishes fresh, high-quality content every week and we are always looking for unique, interesting and educational articles about business networking.

BNI Blog articles are promoted again in the monthly BNI Newsletter, and regularly on our social media platforms (Facebook, Twitter and LinkedIn).

The following are guidelines and other useful information highlighting the high quality standards and columnist requirements of this opportunity.

Guidelines

  • Content needs to be aimed at current and potential BNI members.
  • Preference will be given to BNI Members and business networking experts based in Australia.
  • Articles must be broadly about networking and/or referral marketing.
  • Articles are to include engaging stories in an educational format to inspire and motivate readers and business networkers
  • Articles must be original and may be published on the BNI Australia Blog only (i.e. they may not appear anywhere else on the Internet prior to or after publication via the BNI Blog and Newsletter).
  • You will receive an opportunity to promote your bio and business via a separate blog post as part of being a BNI Columnist Writer.
  • Hence, we require you to minimise self-promotion or links in your written piece.  Columnist articles are aimed to educate the reader and may not contain overt sales pitches.  You will be credited as the writer of your article with a link to your website as a standard.
  • Articles must be between 400 – 600 words.
  • Articles should be comprised of short paragraphs for ease of reading.
  • Thoughts and concepts need to follow a flow and be organised through the use of headings, sub heading and/or lists when possible: clear, concise, straightforward and to the point.
  • Articles need to be provided as a Word attachment in an email.
  • Articles are to be submitted only once proofread for spelling and grammar.
  • An author bio (short paragraph) with up to two links to your website is desirable.
  • BNI Australia will review all articles for approval before they are subject to editing.
  • Articles will be published with an image of the author, but without the author’s business logo.
  • Final edited version of the article will be subject to the author’s approval.

Author’s Responsibilities

  • Authors are expected to visit their BNI Blog post once published to check on any comments, and are expected to respond to them in a courteous and timely manner.
  • On the release date of your BNI Blog post, you are expected to announce on your website/blog that you are a BNI Guest Columnist, and link back to your BNI Blog post.
  • Social Media: Let your network know via Facebook, Twitter, LinkedIn (and of course your BNI chapter members, if applicable) that your BNI Blog post has been published, and link to it.

Images

  • Images are a great way to add interest to your article. Please supply all images in jpg or png, low-resolution web format.  If you don’t have any images available, you can purchase stock image from www.istockphoto.com or similar websites
  • As part of the editing process we may remove or add new, article-appropriate images that you will get the opportunity to approve before they are published.

Submission Process

  • Once you feel your article is ready, please read over the guidelines once more to ensure you have everything correct.
  • Then email your article in word or text format to social.media@bni.com.au along with your author biography and any images.
  • Please include your name, company name, email, phone number, website and BNI chapter, if applicable.
  • It is also beneficial to complete the featured BNI member form as it can be linked in your author’s bio.
  • Should BNI Australia feel the article is not a good fit you will be contacted and asked to either re-write the article or submit a substitute.
  • If your article is accepted, you will be notified of the next steps in terms of payment arrangement and the editing process before the finalising work begins.