Jan
13

BNI is now truly a Global Brand – A Chapter’s Guide

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BNI Logo

We are very excited about BNI’s adoption of a new and worldwide Brand. The Branding material was designed to express that BNI is the world’s largest business networking organisation.

What’s in it for you?

A consistent brand throughout the world will help your Chapter be recognised as a part of BNI, the world’s largest business networking organisation of its kind. This will certainly lead to more referrals and income for members as BNI achieves even greater Brand recognition over time.

In order to make this a reality a process is now in place to ensure what you do at Chapter level is consistent with the Branding Guide and Standards issued by BNI. This is why it is important for members to understand the process and what to do when producing any new material that involves the Brand.

So how does that work?

BNI Brand and Chapters – Approval process
1. Requests for approval to use the BNI Brand in all materials, websites, etc are to be passed to your local Executive Director, who in turn will get approval from the National Office. Please email with your proposal directly to your Executive Director who will then deal with the National Office direct. This applies to new and existing uses of the BNI Brand.
2. Response to your request will be provided within 7 days. The exception may be in the rare instances when the request cannot be handled locally in Australia.

Please note any material, website and social media related branding templates available from BNI in Australia since November 2010 is compliant with BNI Branding Guidelines.

Please ensure that BNI has issued a written approval for use of the Brand in all areas of your Chapter’s operations.

If you have any doubts, please communicate with your local BNI Director.

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