BNI – It’s (A Lot Of) Business As Usual


While many Australian businesses have struggled in the aftermath of the Global Financial Crisis (GFC), BNI Members have continued to reap the benefits of referral business passed on by their chapter members.

And the trend, of more income per member annually, continues.

A Referral – “The Key to The Door Of Resistance”

During tough financial times, when businesses and consumers alike tighten the belt, a personal connection and recommendation becomes evermore important to do business. As humans, we always will buy from those we like, or believe we can trust, over those with the best price. Whether we are conscious of this decision-making process, or not.

Tough Times Softened Through Referrals

With another financial year ended, it is time to look back over how our BNI Members faired. Most businesses with a solid clientele from word-of-mouth or referrals faired better in the hard economic times after the Credit Crunch when compared to their competition.

More small businesses that could rely on their close relationships – and referring clients and connections – found themselves not just still operating, but also doing relatively well, more often than those purely reliant on advertising and price-based competing.

So, how are they doing now?

BNI Members Do More Business

BNI Members across Australia continue to network, give referrals and prosper. The weekly networking opportunity, 1-on-1 meetings (affectionately known as “dances” or “dance cards”), and the visibility and credibility built by each member, keep leading to referrals and profitability. And, we are certain, will continue to do so.

Since 30 June 2008, membership in BNI Australia has grown from 3,500 to 5,000 members, an increase of 50%. At the same time, members keep getting more efficient and effective in generating lucrative referrals.

Business generated by members almost tripled to $195m between the ends of financial years 2008 and 2011. The average BNI Member now earns approx. $40,000 p.a. – through BNI referrals alone.

Make Your New Financial Year A Success

So, how can you safeguard your business when the economy takes a dip or a dive? Your attitude, and the depth and quality of your network will be your key assets that will take you to the other side.

BNI provides a solid, proven referral-generating network that will support you and your business. Visit your nearest chapter to see its business-producing power in action.

Alternatively, even visit a few chapters to find the best fit for you. Look for a group of complementary businesses within that chapter to become part of a strong “powergroup”. Talk to those members about their experiences, and the level of success their BNI-generated referral business has contributed to the bottom line.

If you are unsure about which chapter to choose, you can always contact your region’s BNI Director, who will be happy to assist you in finding the best chapter for your business category and needs.

Go ahead, create your own economy!

Categories : BNI Benefits

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