BNI Business – Rock Solid in All Financial Climates


While many Australian businesses have struggled during the many financial crises – large and small – over the past years, BNI Members continued to reap the benefits of referral business passed on by their chapter members.

And this trend, of more income per BNI member annually, keeps going strong..

A Personal Referral Breaks Down Barriers

During challenging financial times, when businesses and consumers alike tighten the belt, a personal connection and recommendation becomes especially important to do business. As humans, we always will prefer to buy from those we like, believe we can trust, or feel an affinity towards, over those with the best price. Whether we are conscious of this decision-making process, or not.

Referrals Keep Business(es) Strong

With 2012 off to a breathtakingly fast start, it is a good time to look at how our BNI Members faired in the past year or so. Most businesses with a solid clientele from word-of-mouth or referrals coped better in the hard economic times since the Credit Crunch when compared to their competition.

Small businesses that could rely on close relationships and referrals from clients and connections found themselves still operating when others were not as fortunate.  They also have been doing relatively well more often than those businesses reliant on advertising and price-based competing.

BNI Members Do More Business

With many competitors doing it tough, BNI Members across Australia continue to network, give referrals and prosper. The weekly networking opportunity, 1-on-1 meetings, and the visibility and credibility built by each member, keep leading to referrals and profitability. And, we are certain, will continue to do so.

Over the past 30 months, membership in BNI Australia has grown by approx. 50% to over 5,000 members. At the same time, members kept getting more efficient and effective in generating lucrative referrals.

Business generated by members almost tripled to $195m in the three years leading up to the end of financial years 2010/11. On average, BNI Members now earn approx. $40,000 p.a. through BNI referrals alone.

2012 – What Will You Achieve Through BNI?

So, how can you safeguard your business when the economy takes a dip or even another dive? Your attitude, and the depth and quality of your network will be a key asset that will get you through the financial storms.

BNI provides a solid, proven referral-generating network that will support you and your business. If you are not already a member – or a looking to rejoin after a business – your nearest chapter to see its business-producing power in action. Alternatively, even visit a few chapters to find the best fit for you (or even one of your clients and contacts – they are already “raving fans” of your business and will likely contribute further to your business growth via their new connections).

Whether a potential new or an existing member, look for a group of complementary businesses within a chapter to become part of a strong “power team”. Talk to those members about their experiences, and the level of profitability their BNI-generated referral business has contributed to their bottom lines.

If you are unsure about which chapter may be right for you and your unique business, you can contact your region’s BNI Director, who will be happy to assist you in finding the best chapter for your business category and needs.

And for 2012 … go ahead, create your own mini-economy! 

Categories : BNI Benefits

Leave a Reply