Daniela Cavalletti l Owner l Cavalletti Communications


Daniela Cavalletti - Headshots - Facebook Resolution-001 CROPPED (V3)Members Details
Daniela Cavalletti
Cavalletti Communications
BNI All About Business in the Sydney CBD South Region

Tell us about your business:

Cavalletti Communications is a team of highly-experienced specialist business and marketing writers.

We work with businesses as a long-term partner, providing all their written communications, online and offline (print).

From websites, marketing and PR, to business reports, offering memoranda, and workshops. Our clients appreciate the on-tap access to the broad and deep knowledge of a large team that is as knowledgable about their business as they and their employees are – but without the staffing cost.

What are your top 3 networking tips?

  • Ask questions, show interest in your conversation partner, and truly listen. Don’t talk just about yourself.
  • Be honest, be yourself, and and don’t forget to show a bit of your human side (not just your business persona). People sense insincerity.
  • Follow up as promised! You impressed, connected, and/or found common ground – now follow up and do as you promised.

What can’t you live without?

What I don’t want to live without:

Lively conversations, shelves full of books on any topic to pick from, good food in great company, being vigourously active or being perfectly still out in nature.

Which Business Book Would Your Recommend & Why?

”The Ten Truths for Raising a Healthy Bouncy Business” by Roland Hanekroot.

Big truths presented in an easy to digest and implement way, supported by many helpful resources.

”The Ten Truths” is a book for doers: entrepreneurs who like to get their hands dirty, get things done. A quick read, implementing the book’s clear ”truths” and making full use of the supporting tools will result in immense positive long-term results for any business.

How Did Your Find Out About BNI & Why Did You Join?

I heard how a close friend’s floristry business was thriving on BNI referrals.

Then, through her and others, I met an eclectic mix of different businesses for which BNI was an impressive income source. From lawyers, business coaches, electricians to architects: BNI clearly can work for any business.

I ”subbed” a few times at BNI All About Business and was impresses by the energy, professionalism and possibility in the room.
Through my copywriting business I am now a proud member of this great chapter.

How Long Have You Been a Member For?

1 year

What Position/s On The Leadership Team Have You Held?


What value & benefit have you or your business gained by being a BNI Member?

1. More clarity about my business USPs:

Standing up each week to give a 60 seconds (or less) snapshot of what you do, why you do it, and why you do it better or differently from the competition quickly hones the ability to see your niche and highlight your uniqueness. We are not your ordinary soloist copywriters: Cavacom is a TEAM of SPECIALIST BUSINESS & MARKETING Writers. Thanks BNI…

2. Support:

Running a business can be a lonely affair, especially if you cannot bounce off ideas (or discuss trepidations) with a fellow owner. And there is a lot to learn everyday.

Picking the brains of (and discussing ideas with my fellow BNI members), I am convinced, has catapulted my business and personal growth as an entrepreneur forward by a few years already. And kept me sane a couple of hectic times!

3. Referrals, Referrals, Referrals:

BNI is referral networking that works. Whether through members or visitors, CavaCom has gained many new long-term clients that keep referring our services to their network. So one referral gained through BNI tends to develop its own tree of new business referrals for my business.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

I jokingly used to call BNI ”the Cult” when I first heard of it, its many different rules and some of its quaint terminology (e.g. ”dances” for one-on-one meetings). So I did a lot of research before joining!

And I am glad I did.

It prepared me for one thing most new members do not anticipate: to get the most out of BNI, you need to invest 2-3 hours each week on top of your breakfast meeting (for ”dances”, prepping for the meeting, referral follow up, being on the leadership team, etc.).

It’s well worth it: it’s an investment in your business’ success.

So only join if you can (and want to) make that commitment – it’s not fair towards your fellow chapter members if you can’t support their business growth as committedly as they support yours.

Do You Have a BNI Story to share?

While I was away on holiday, a first-time visitor to my BNI chapter heard my substitute talk about my copywriting business during CavaCom’s ”60 seconds” sales manager minute. The visitor asked to speak to me, and we shortly afterwards chatted over the phone.

That conversation quickly led to a number of jobs for her clients, and for her contacts’ and clients’ clients, – growing a referral tree to the third tier. And I was not even at the original BNI meeting the visitor attended …. The power of BNI! QED

Your Dream Referral Is…

I always appreciate referrals to two groups:

SMEs that would benefit from an outsourced communications department, and large companies requiring specialist or peak-time business writing and copywriting skills.

With a team of specialists across many industries, such as finance, legal, IT, health, IPOs, Business Reporting, etc., CavaCom’s dream referrals come in a number of shapes and sizes.

Generally, we are adding value to our clients’ businesses though long-term partnerships that enable us to deeply understand their company, goals, and products / services.

We provide all and any of their business and marketing writing.

Either as

1. their outsourced communications team (SMEs),

2. as on-going specialist services provider (e.g. Information Memoranda, financial reports, PowerPoint presentations, blogs, feature / article writing), or

3. an extension of their in-house team for peak demand and ad hoc projects (conferences, manual creation, advertising campaigns, product launches).

You can contact me at daniela@cavacom.biz or 0415-273-272. Thank you.


Categories : Featured Member


  1. Hi Daniela,

    I think ‘Dances’ must be an Australian thing…. I’ve not heard of this term used for 1-2-1’s before.

    We use that term to describe a discussion on price that a client may always do when given an estimate. “As expected, I had to do the usual dance on price with George but we got there in the end.”

    Anyway good luck and hope you get your dream referral.

    regards Neville

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