Dean Parker l Marketing Consultant l Four P’s Marketing Solutions


Members Details
Dean Parker
Marketing Consultant
Four P’s Marketing Solutions
BNI Musketeers in the BNI Melbourne East Region

Tell us about your business:

We help medium business obtain new customers and keep the ones they’ve got. This includes writing text for websites/promotions that motivate customers to call/purchase. We also plan and implement long term promotion strategies, including PR, advertising, events. We also provide ongoing marketing advice on a range of matters including maximising value of existing and lapsed customers.

What are your top 3 networking tips?

Be active

What can’t you live without?

Internet. It makes working so much easier.

Which Business Book Would Your Recommend & Why?

”The 22 immutable laws of Marketing” by Al Ries. It’s an oldie, but a goodie because it explains basic marketing principles with excellent examples in short, easy to read chapters. It can help business owners stay focuses and may prevent them from making mistakes.

How Did Your Find Out About BNI & Why Did You Join?

My wife had been to BNI meetings on behalf of a former employer. When I started my own business, she suggested I look at local chapters. I joined because I could see it presented an opportunity to obtain new customers while speaking with like-minded business owners.

How Long Have You Been a Member For?

1 years

What Position/s On The Leadership Team Have You Held? 

President, Education

What value & benefit have you or your business gained by being a BNI Member?

Integrity. There’s a solid bunch of people in my power group. About 70% of my business comes from my BNI Chapter – couldn’t live without it.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

Some leadership positions are funded!

Do You Have a BNI Story to share?

Our power group includes web builder, graphic artist, video production and social media expert. One customer can generate 3-4 referrals – and the customers love it – as it makes life easy for them – and they get results.

Your Dream Referral Is…

Medium sized manufacturer who needs marketing help with their website, brochures, identity, promotion strategy, newsletters plus ongoing consultations.

Categories : Featured Member

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