Debra Hilton l CEO l Hilton Copywriting


debraMembers Details
Debra Hilton
Hilton Copywriting
BNI Chapel Street in the BNI Melbourne Region

Tell us about your business:

I help Professional Service businesses shorten their sales cycle and increase profits by attracting better quality leads. Copywriting is a specialised skill and businesses find the increased response is worth the investment.

What are your top 3 networking tips?

1. Show genuine interest in the people you meet, don’t just try to sell yourself;
2. Be prepared to say what you do and have business cards and brochures available;
3. Follow up with a strategist interview to take the relationship further.

What can’t you live without?

My fountain pens, MacBook Air and books.

Which Business Book Would Your Recommend & Why?

Dan Kennedy’s ”Ultimate Marketing Plan” – it doesn’t matter how skilled you are if no one knows you exist and this book has all the blocks you need to put in place for a great campaign outlined.

How Did Your Find Out About BNI & Why Did You Join?

From a friend. I joined because I think the concept is great and I needed to learn many of the skills they teach. Plus, I enjoy our weekly meetings.

How Long Have You Been a Member For?

1 year

What Position/s On The Leadership Team Have You Held? 

Membership Committee, Visitors Host

What value & benefit have you or your business gained by being a BNI Member?

New skills, new connections and clients and an exposure to professions I don’t generally meet up with.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

You get out what you put in, and moving to true profitability takes time

Your Dream Referral Is…

SMELL in Professional services who wants to grow and understands the place of direct marketing in growth acceleration

Categories : Featured Member

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