Kym Heffernan l Principal l MROI Marketing


Members Details
Kym Herrernan
MROI Marketing
BNI All About Business in the Sydney CBD South Region

Tell us about your business:

MROI Marketing gets more leads, customers & revenues for our small to medium size clients using experienced marketing coaching, consulting contracting for marketing plans, product ideas, 1:1, online, offline and social communications.

We contract to small to medium businesses that don’t have the time or a large budget for Marketing. We also work individually, run regular workshops & webinars for business owners who prefer to take the time to learn and do their own marketing.

What are your top 3 networking tips?

  • Offer to help the other party first (Giver Gains I guess).
  • Build relationships with others who share your key target customers (dont ask for referrals, work out how you can work together to add more value)
  • Give referrals without expectation.

What can’t you live without?

Family, Phone & Internet

Which Business Book Would Your Recommend & Why?

1. The Challenger Sale – a great way of thinking about what value you offer prospects.
2. The loyalty Effect – Great insight into the economics of customer loyalty
3. The 10 Truths fro raisinh a health bouncy business – great ”getting back to basics” business book
4. Good to Great – Oldie but a goodie on what make some companies great

How Did Your Find Out About BNI & Why Did You Join?

Through an online search for business networking opportunities.

How Long Have You Been a Member For?

2.5 years

What Position/s On The Leadership Team Have You Held?

Membership Committee, Education, Visitors Host

What value & benefit have you or your business gained by being a BNI Member?

1. Built amazing business connections for guidance, advice and services.
2. Focused effort on my key messages and clients.
3. Great financial return on my investment through referrals.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

1. How to build credability and trust quickly
2. The Power of ”power groups”

Your Dream Referral Is…

An IT or Technology company who has build an estabished business, but wants wants to expand into new products or markets and needs a strategic marketing plan and/or manager to help them identify the oportunites and take advantage of them. Or someone who supplies services into the IT, Technology, Telco or Payments sector like accountants, business coaches lawyers, software companies who want to help their clients grow.

Categories : Featured Member

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