Wendy Lloyd Curley l Owner l Wendy The Candle Lady


Members Details
Wendy Lloyd Curley
Wendy The Candle Lady
BNI All About Business in the Sydney CBD South Region

Tell us about your business:

Simply, I sell beautiful candles, home fragrances, and interior decoration pieces. Through home demonstrations I show people that there is more to burning candles than lighting them and blowing them out. Candle parties are fun, informative, and often habit forming. I offer great benefits to my clients and the best way to refer business to me is to throw a party and let me do the work.

What are your top 3 networking tips?

  • Ask questions and listen to answers.
  • Don’t collect as many business cards as you can, form quality relationships.
  • Don’t expect anyone to remember you unless you’ve put in time and effort yourself.

What can’t you live without?

The internet and Google. Life changing tools.

Which Business Book Would Your Recommend & Why?

For anyone in an MLM business, I highly recommend any of Mary Christensen’s books. The first one I read was Be a Network Marketing Superstar.

How Did Your Find Out About BNI & Why Did You Join?

At a conference for solo-business owners, I met Jane Horn, a member of All About Business. She invited me to a meeting and I went, but I wasn’t ready. Over the next year or so, I met many people in All About Business through referrals from Jane. When I went back a second time, it was like visiting family. It remains that way.

How Long Have You Been a Member For?

Almost 12 months

What value & benefit have you or your business gained by being a BNI Member?

There are three specific areas: confidence, revenues, and market definition. My confidence in running my business as a business has skyrocketed since circulating with all of these other business owners. My revenues grew 30% more than they had the previous year. And I learned how to market my business to men, which had been a particular stumbling block in the past.

What Do You Wish Someone Had Told Your When You First Joined BNI? 

The 40 second spot goes so quickly. I wish I’d focused on only one message from the beginning. Who I am, what I do, and the perfect referral. That’s it. Simple.

Do You Have a BNI Story To Share?

Strategy was always one of my strong points when I worked in a corporate world before starting my own business. All About Business has tapped into that strength and encouraged me to help with it’s strategic direction. That has fulfilled a passion of mine while at the same time enabling me to improve results for every member.

Your Dream Referral Is…

You and your friends, at your house, with a wine and a nice introduction. I’ll take it from there….

Categories : Featured Member


  1. I got to meet Wendy Lloyd Curley this morning while I was subbing for Liz Sargood.

    Wendy was wonderful in welcoming me & made me feel very much at ease.

    After meeting her today & reading this it definitely sums her up!

    Great tips & look forward to connecting with Wendy real soon.

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