One For the Team


Brent Edwards on How Holding Yourself Accountable Creates Winning Chapters

Think of your favourite team sport during a crucial match for a moment. What would happen if the members of that team were not committed or held accountable for the role they are there to fulfil? Their team would probably lose the game.

Now, as a supporter, would you feel disappointed? Feel that you were ripped off? Would you be angry with those people? Of course you would be.

Team Players Are Winners

Accountability is the state of being accountable, responsible, liable, or answerable. In a sports environment, the functioning of a team is reliant on everyone in the group performing their role. Consistently and diligently. If they don’t, performance of the whole team flags. The underperforming team member will eventually be dropped from the team, and replaced with someone who will show the accountability required.

Are You Looking After Your BNI Teammates?

Accountability and commitment are also critical within your BNI Chapter. What did you sign up for when you joined a BNI group? I think of my BNI group as my teammates, BNI as the field of play – and the Referral Business as the goal.

Your membership is meant to deliver cooperation from other like-minded business people (i.e. your team) to help you and your fellow players tap into new business opportunities in the structured environment of the BNI System.

Accountability = Success

Successful groups, in which all members benefit through acceptable returns on their investments, consistently have high accountability among members. They work on the BNI Givers Gain® reciprocal benefit principal: if I help you, you likely help me, and we both win as a result.

How To Make Accountability Work For You

So how do you know if you are accountable enough in your chapter, creating a winning team? Check your PALMS (Present, Absent, Late, Medical Leave, Substitute) statistics on your BNI chapter’s website (Members Section).

A good rule of thumb to determine whether, as member, you have contributed enough to the chapter and are truly a team player, is to achieve the following:

  • A least 1 referral per week,
  • 1 One2One Dance Card every 2 weeks, and
  • 1 visitor per month, as a minimum participation requirement.

Your chapter size, location, and goals may mean that you will vary from the above, but these are absolute minimum requirements in my opinion.

Together Everyone Achieves More

BNI is all about T.E.A.M. (Together Everyone Achieves More – which you have probably heard of before). So why not put some accountability measures in place for your chapter, to make sure everyone in your BNI group is committedly contributing to each other’s success.

Because when your BNI team wins you, too, will make more money.

Brent is BNI Australia’s longest serving BNI Director, and Executive Director of BNI Melbourne South. You can contact him at brent.edwards@bni.com.au.


  1. Frederick Marcoux says:

    AND chapters that diplomatically hold members accountable to those key success factors we all know about make more closed business. We have proof of that!

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