Mar
22

Women are networking for more than business!

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Women are social creatures and have a strong need to connect through language and sharing – or simply put, women build relationships through conversation.  Standing in a queue, socialising at a party, or attending a business-networking event: the majority of women find it easy to start a conversation and keep it rolling.

Women Share, Connect… and Create More Business

Data from a recent survey of nearly 3,000 women by the AWCCI (Australian Women’s Chamber of Commerce & Industry) revealed that almost 55% of women are attending business-networking events for social reasons.

There is a very simple reason why female business owners are taking the dual opportunity at business-networking events to also socialise – they have found their peers.

For many busy business women, this is a rare and welcome opportunity to share the day-to-day frustrations (and joys!) of running their own business, juggling the important work / life balance, and keeping up to date with industry changes (important to 46% of those surveyed).

Female business owners know how to utilise a networking event as an excellent chance to exchange ideas, vent frustrations, and brainstorm solutions with their equals and peers in a shared experience.  This in turn helps deepen relationships with other business women – and creates lucrative business bonds.

Connected women are strong advocates for each other’s business, not only singing the praises of their associates, but also directly referring business to each other.

Double Benefit: Do Business, Grow Personally

Women are highly adept at connecting by sharing information.

Not only are women receiving valuable business referrals from networking events because of their strong ability to form lasting, meaningful connections.  They are also able to learn critical information on how to better run their business and they are finding valued supporters for their cause.

Ladies, Nurture & Be Proud of Your Resourcefulness!

In my opinion, women are to be congratulated for taking the opportunity to socialise whilst networking.  It’s a very clever use of their time and energy.  Not only are women learning, sharing and growing their business, they are fulfilling one of nature’s most basic instincts: to connect.

As I continually move around the networking events in Sydney, I run into the same women giving the same elevator speech, but uniquely their cheer squads have changed at different events!  I believe this happens because many women have the ability to connect on varying social levels at these functions.  They thoroughly enjoy their time together as peers and are setting up a foundation for building a solid business relationship from that personal level.

BNI Member Sharon Veness of Bears In Boxes, for example, told me that connecting with business women on a social level first makes her more self-assured in her networking. She finds that once she has established a friendly rapport with another business woman it enables her to feel confident to discuss aspects of her business with the other woman.

Keeping up The Good Work

I encourage women to network, share ideas and be open about the challenges and joys they face in their businesses.  Most importantly, passionately support your fellow women in business.

Because, ladies, not only does your unique ability to network increase your referrals – it puts in place the foundations of a great, enduring business relationship that keeps on giving.

Louise Greenup is a Co-Executive Director of BNI Sydney CBD South, a  power-networker and connector.  Louise has been recognised as one of Australia’s leading forces for change in how people and businesses network effectively and profitably.  She proudly serves on the AWCCI’s Alliance Advisory Board. 

Categories : Networking

Comments

  1. really nice post. the Business and Professional Women’s Foundation (BPW Foundation) empowers working women to achieve their full potential and partners with employers to build successful workplaces through education, research, knowledge and policy.

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